Sally and Paul began their own bat crafting as Bradbury Bats in 1993 in Launceston, Tasmania. Paul was invited to join the Tasmanian state squad and Sally had just finished playing for WA. It was there where Paul became good friends with Ricky Ponting, who later became a long term user of Bradbury bats, along with the majority of his Australian team mates. It was not long before the players within opposing international teams became regular customers too. Sally and Paul kept a journal of all their customers over the years, they numbered every bat and recorded details of dates, names and special requirements. The journals make an interesting read.
After two years in Tasmania, the bat makers returned home to Fremantle, Western Australia moving to a larger workshop to service the growing demand. By this time the likes of Steve Waugh and Shane Warne joined Ricky as regular customers.
In 2001, along with their three young children, the Bradburys moved overseas to Somerset, England, working from a barn on a dairy farm. For six years they spent time in each country, alternating between cricket seasons. The Bradbury market grew from exclusively professional cricketers to more and more of the cricketing public. The cricket bat making culture in the UK works very well for a genuine bat maker, as cricket specialist shops encourage the maker to go direct to the public, as it is a very powerful marketing tool. In Australia, it is not the case as major brands dominate the retail landscape and aggressively guard market share. Despite this, Bradbury are approaching 25 years thanks to old fashioned integrity, quality product and resilience.
The Bradbury standard has been achieved through many years of meticulous attention to detail, creative and innovative design, a unique perspective on technique and dedicated workmanship. With Sally and Paul having played cricket at high levels, their understanding of the game, and unique requirements of individual needs of each cricketer results in a truly personal experience.
Bradbury remain traditional with a modern twist as they embrace the use of CAD/CAM in circumstances where it produces a superior product, always combining with handcrafting to achieve the highest standard that is synonymous with Bradbury.