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The Journal

Sponsorship as a marketing tool in cricket

24th January 2020

Sports companies are the first to be asked for sponsorship and it is imperative that the relationship from any arrangement is balanced. What is sponsorship? Sponsorship is a form of marketing used to sell product.…

Beware when buying

20th June 2019

There are many many charts and even more theories on matching the bat size to height, age, type of player etc etc.  When presented with too much information, or not enough, younger players that have…

Batting Leg Guard sizing

14th May 2019

As cricketers come in all shapes and sizes, so do leg guards. The height of a cricketer does not necessarily give the best indication of what size they may be as it is dependent on…